We're called Bravo Tango Bravo for a reason.

We specialise in Business to Business marketing communications.

So what makes us different to other agencies? What do we do differently to an agency that specialises in advertising to the consumer?

Whilst there are some similarities, there are also some subtle, yet important, differences.

First up, we have an affinity with and enjoy working with technical and manufacturing based products and services. We quickly understand the unique phraseology, processes and technologies often associated with these industries. Complex technical products and services don't scare us - we enjoy it. And we're also good at translating technical copy into plain, easy to read and understand English.

We also understand our target market and some important facts.

Every great brand has a distinct personality and image - it's the powerful emotional bond that makes people associate with, and connect, to a brand. It's the reason people buy one brand over another.

With consumer products this emotional aspect is often the dominant factor when purchasing a product or service. The rational aspect often comes into play after the purchase is made.

However, it's different for people responsible for business purchases who are often making decisions relating to high capital cost items - the rational aspect by virtue has to play a bigger role.

Having said that, BTB purchasers are still people. They will still base their purchase decision on both an emotional and rational level. The key, quite simply, is getting the emotional and rational balance right.

BTB creative has to be every bit as distinctive and powerful as consumer based communications - indeed, it could be argued that we have to produce creative that's even more dynamic and compelling, given the fact that we have to connect and make an impact with multiple personnel within an organisation.

We don't do clothes, corn flakes or cosmetics - but if you're a BTB marketer, we're your agency.

Our current clients cover a broad spectrum of industries including transport, refrigeration, logistics, plastics and automotive. Below are some of our clients and why they like working with us:

"BravoTangoBravo have been looking after our advertising and marketing for over 7 years. The key reasons I like using them are the fact that they understand the truck business and they're a 'one stop shop' for all our various marketing materials. The best bit - when we brief a job it gets done well, on time and on budget."

Terry Jewson, Dealer Principal, Melbourne Isuzu Dealers/

Patterson Cheney/Westar Truck Centres

"BravoTangoBravo are the people to turn to when you want someone who can understand your needs and can convert them into high quality product, delivered in a timely manner. BravoTangoBravo have many strengths, but their ability to build relationships and to focus on the right solutions are key elements of the way they work".

Phillip Elliott

National Marketing Mananger, Frigrite

"I have found BravoTangoBravo to be a very creative agency. They have a 'can do' attitude to completing projects, delivering on time and up to or exceeding our expectations. Their work helps to differentiate our products and build brand strength".

Stuart McMurtrie

Group Marketing Manager, MaxiTRANS

"We are one of BravoTangoBravo's smaller clients yet they made us feel blue chip in how they managed our requirements. Their work was creative, yet sensitive to budget constraints. They value add every step of the way taking our basic brief and illustrating how we can create further opportunity. The BravoTangoBravo team is more than an agency; they understand business."

Kerry Allday

Managing Director, Data Response

"I needed an agency that could hit the ground running and look after all our marketing communications needs - to partner with us in working towards our long term growth plans. I appointed BravoTangoBravo - I haven't been disappointed."

Philomena O'Neil

Managing Director, Gleason Cranes

Many CFO's see marketing as a cost item, not a long term investment in their brand; a luxury that is nice when times are good, but something that can be discarded when trading conditions are tough - co-incidentally the best time to advertise.

Quite simply:

Advertising builds brand equity.

Brand equity is the ability of a brand to stand up and fend for itself, to attract a loyal following, and to command a premium price.

"Factories rust away, packages become obsolete, products lose their relevance, but great brands live forever."

- David Ogilvy

We are at:

Suite 106, 75 Tulip St

Cheltenham, Victoria 3192

P | 03 9584 3544

F | 03 9584 3644

info@bravotangobravo.com.au

Contacts:

Peter Schooling, Director

Karen Schooling, Business Manager

Bruce Stainsby, Creative Director

Matt Scully, Head of Design